Sandrine Prevot

Consumers Research

B to C

A strategic vision

“Corporations live or die by their connection to culture”. Grant McCraken.

To build a new strategic force

“Corporations live or die by their connection to culture”. Grant McCraken.
To build a new relation between corporation and consumer

“Corporation is not just an economic actor. Consumer expect the corporation to be both a good citizen and an interesting compagnion”. Grant McCraken
Anthropologist method and posture help you to undestand real insight

« At the same time he observes interactions between individuals, the anthropologist must try to see what, in their actions, are not only due to the unique aspects of their personalities ». Maurice Godelier
Place yourself at the center of the individual perceptions

"Culture is a system of meanings socially established. It is not a psychological phenomenon or a personal characteristic. It is a symbolic system shared". Clifford Geertz
To optimize the human management

According to Hofstede, culture is a "mental programming". The degree of individualism or collectivism, authority, role of men and women, how we manage time and uncertainty are central to labor relations and vary across cultures.

Your needs

Understanding your french market

Test the relevance of your product or service and maximize its adoption.

Identify expectations, understand the imaginary brakes and areas of innovation.

Assess your image, identify the elements that move and inspire.

Understanding your international markets, the system of thought and local customs.

My proposals ⇒

My expertise

Moderate and Analyze

From interviews, focus group, practice in context, I analyze daily behavior and common sense.

Deep understanding of consumer attitudes, perceptions, motivations, imagination, symbolic, practice.

It is a strategic process to identify insights, opportunities for growth, optimization and creativity.

My approach ⇒

Read my book (in french)

2014, India. Understand the culture of caste, Ed de l'Aube, Paris

Livre: Inde. Comprendre la culture des castes This book is an introduction to contemporary Indian society. It is about beliefs, habits, time, body, sexuality, role of caste in social mobility, labor relations, male / female relations, role of women, etc... See the blog: www.indiaworld.fr

Buy it on Amazon or Fnac

For more information, contact me : + 33 6 81 35 61 91